Key skills
AnalyticsLeadershipProject ManagementCommunication
About this role
Role Overview
- Develop and execute a comprehensive digital marketing strategy
- Own and drive Transcat’s organic search strategy
- Manage paid search and digital advertising strategies
- Own the strategy for transcat.com and ensure an excellent user experience
- Own end-to-end lead generation strategy
- Define KPIs and build reporting frameworks
Requirements
- 8+ years of progressive digital marketing experience
- 3 years in a leadership role
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Proficiency in Google Analytics 4 (GA4)
- Expertise in SEO and paid search
- Strong project management skills
- Excellent written and verbal communication skills
Benefits
- Competitive compensation and benefits
- Paid time off
- Health insurance
- Tuition reimbursement
- Retirement plan
- Stock purchase plan
- Training and development for career advancement