ABM Marketing Executive

Role Overview

• Support the execution of targeted ABM campaigns (1:1, 1:few, 1:many) for high-value Cat 4/5 accounts, ensuring smooth delivery across the full funnel.
• Build and manage campaign workflows (email, nurture, digital) within marketing automation tools, coordinating timelines and stakeholders.
• Maintain and manage CRM and marketing data, including account lists, segmentation, and campaign tracking to ensure accuracy and readiness.
• Assist with content coordination and personalisation, adapting messaging and managing assets for different audiences and account types.
• Support multi-channel activation, including email, paid media, and ABM events (e.g. workshops, webinars, roundtables).
• Track and report on campaign performance, providing insights and supporting alignment with sales teams to optimise engagement and outcomes

Requirements

Success in this role comes from having experience supporting marketing campaigns in a B2B environment, combined with strong organisational skills and the ability to manage multiple tasks and deadlines effectively. You will demonstrate a solid understanding of digital marketing channels and campaign workflows, along with hands-on experience using marketing automation and CRM tools. Attention to detail and data accuracy are essential, as is the ability to adapt and personalise content through strong copywriting skills to support targeted engagement.

Benefits

We have a hybrid workplace policy, where you will work from the office 3 days per week. Plus our Cardiff office is dog-friendly – expect a few friendly paws around the place! We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer: Personal Health & Wellbeing / Benefits>🍼 Enhanced Parental Leave >🌴Generous annual leave >🏥 Healthcare Plan>💟 Annual Giving Day – an extra day to give back to yourself or your community>🚲 Cycle-to-work Scheme ****** Future Planning******>**💰**Pension scheme with employer contributions >🧬 Life Assurance – 3X base salary>💸 Rewards Program – access to discounts and cashback ****>🏫 LinkedIn Learning License for upskilling & development ******Interested but don’t feel you meet all the requirements? ****Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we do consider where an individual might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!******Bring Your Whole Self to Work.******We are proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.******What you can expect if you apply: **

• A response to your application within 15 working days
• An interview process consisting of:
• An initial discovery call with the recruiter
• A first stage interview via Microsoft Teams
• Additional interview (likely face to face) with the stakeholders you’ll be working with closely in the role