Senior Manager, Content Marketing

Role Overview

• Contribute to building a data-driven content strategy aligned to business and pipeline goals.
• Identify growth opportunities based on competitive analysis and performance data.
• Ensure content supports the full funnel — from awareness to conversion.
• Support our SEO and GEO content strategy by ensuring content is optimized and follows EEAT best practices.
• Help define KPIs and measure content performance across traffic, engagement, rankings, and conversion.
• Translate analytics into clear recommendations and strategic pivots.
• Partner with marketing ops and demand gen to connect content performance to pipeline impact.
• Continuously optimize content investments based on ROI and growth opportunity.
• Manage and mentor a small team of writers, helping them sharpen their craft and strategic thinking.
• Provide clear feedback, editorial direction, and professional development support.
• Raise the bar for quality, clarity, and differentiation across all content.
• Build scalable processes that improve consistency, speed, and impact.

Requirements

• 7+ years of experience in content marketing, ideally in B2B or SaaS.
• Deep expertise in SEO strategy and content optimization.
• Strong analytical skills and comfort working with marketing performance data.
• Proven experience mentoring or managing writers.
• Exceptional writing and editing skills.
• A strategic mindset paired with operational discipline.
• Experience using common marketing tech, such as Google Analytics, SEMRush, AHREFS.

Benefits

• Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.