Lead app marketing initiatives, including ASO and lifecycle campaigns.
Drive B2B SaaS marketing campaigns and automated lead generation and nurturing workflows.
Own and optimize acquisition channels for B2B and B2C (Google, Meta, LinkedIn, App Stores, affiliates, influencer collaborations).
Build and test innovative (AI-powered) growth strategies, including growth hacks, referral loops, viral mechanics, and marketing flywheels.
Partner with product marketing to align acquisition messaging with product positioning.
Translate user and market insights into effective campaigns that resonate with both individual users and business decision-makers.
Continuously test creatives, targeting, and bidding strategies to maximize ROI.
Run structured A/B and multivariate tests across channels, messaging, and landing pages.
Develop reporting dashboards and provide actionable insights on CPL/CPS, CAC, ROAS, and funnel performance.
Apply hands-on use of AI tools (e.g., ChatGPT, Midjourney, Jasper) for ad copy, creative testing, and customer segmentation.
Automate campaign workflows using marketing automation platforms (HubSpot, Clay, Zapier, Make, etc.) to scale efficiently.

3–5 years of hands-on experience in growth and performance marketing, ideally in digital health, lifestyle, or SaaS.
Proven track record managing budgets and scaling acquisition campaigns in both B2B and B2C contexts.
Working knowledge of SaaS and app marketing, including ASO and mobile attribution tools.
Familiarity with growth marketing frameworks (e.g., growth loops, funnels, flywheels).
Working knowledge of web/app analytics, testing methodologies, and marketing automation tools.
Hands-on experience with AI tools to support creative production, testing, reporting, and workflow automation.
Fluency in German and English (written and spoken).
Data-driven mindset, structured way of working, and a high sense of ownership.
Nice-to-have: Familiarity with healthtech, pharma, or lifestyle industries.
Technical fluency in APIs, data flows, and webhook logic.
Familiarity with sales enablement and SDR tooling.

€150 monthly subsidy: Use it for whatever makes the most sense for you.
Hybrid work policy: Our hybrid policy allows you to work from anywhere within Germany.
Company pension scheme: 50% subsidy, capped at a maximum of €90 per month.
Company off-sites and kick-offs: Opportunities to knowledge-share and align on company goals.
Daily supply of coffee and vitamins; work on state-of-the-art devices.

Growth & Performance Marketing Manager

Key skills