Integrated Marketing Manager

Role Overview

• Work closely with market insights teams to uncover customer needs, market trends, competitive intelligence, and purchase decision drivers—transforming data and qualitative feedback into actionable strategies.
• Demonstrate intense curiosity and expertise in product features, capabilities, and emerging industry trends, serving as a subject matter expert for internal teams and external customers.
• Advocate for the customer in every project, ensuring their pain points, perspectives, and aspirations shape product strategy, messaging, and go-to-market plans.
• Transform complex product details into compelling, differentiated narratives that win the hearts and minds of target audiences, fuel campaigns, and drive product adoption.
• Develop, execute, and maintain clear product positioning and messaging frameworks in line with brand frameworks and rooted in both market research and customer empathy.
• Capture and amplify the authentic voice of the customer through methods like advisory boards, interviews, and engagement metrics.

Requirements

• 7+ years’ combined experience in integrated and product marketing in B2B environments.
• Learning and development industry experience a plus.
• Proven ability to create compelling positioning and messaging that resonates with buyers and stands out in the market.
• Demonstrated success leading complex, cross-functional product launches and enablement initiatives.
• Embraces early adoption of new technologies and applies AI tools to enhance productivity, problem-solving, and critical thinking.
• Highly collaborative, persuasive, and influential across global and cross-functional teams.
• Highly analytical and creative problem solver: Proactive in identifying challenges, synthesizing data and customer insights, and driving innovative, actionable solutions to meet business and market needs.
• Exceptional storytelling, communication, and presentation abilities; comfortable balancing quantitative rigor with qualitative nuance.
• Natural relationship builder with an orientation toward continuous learning, curiosity, and growth.

Benefits

• 403(b) Savings Plan with employer contribution
• Medical insurance
• Telemedicine
• Dental insurance
• Vision insurance
• Health savings and flexible spending accounts
• Paid time off and paid holidays
• Employer-paid short-term and long-term disability
• Employer-paid life insurance
• Employee and family assistance program
• Various voluntary options for additional plans or coverage levels