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Senior Marketing Manager – Enterprise at Xero | JobVerse
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Senior Marketing Manager – Enterprise
Xero
Website
LinkedIn
Senior Marketing Manager – Enterprise
San Mateo, California, United States of America
Full Time
3 weeks ago
Visa Sponsor
Apply Now
Key skills
Go
Analytics
SaaS
Salesforce
CRM
Communication
Sales
About this role
Role Overview
Lead the planning and execution of bespoke marketing plans for enterprise accounts
Develop multi-channel campaigns and tactical initiatives that achieve commercial goals
Design and execute Account-Based Marketing strategies for large-scale enterprise accounts
Develop annual and quarterly go-to-market plans, including target segmentation and core messaging platforms
Manage a dedicated enterprise marketing budget while embedding testing and measurement into all campaign activity
Use tools like Salesforce and marketing automation platforms to track performance and inform data-driven decisions
Requirements
Extensive experience in B2B marketing, specifically within the SaaS or technology sectors
Proven ability to build strong relationships with external partners and internal sales and product teams
Track record of translating complex business goals into actionable strategies and measurable outcomes
Excellent communication skills to present confidently to senior executives and lead through ambiguity
Self-starter mindset with a deep curiosity to test, learn, and optimise in a fast-paced environment
Familiarity with CRM systems and analytics tools
Benefits
Hybrid working model with flexible arrangements
Access to modern office spaces
Collaborative team environment
Apply Now
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