Marketing Coordinator – Referral Program

Role Overview

• Lead and drive the Referral Program, ensuring sustainable growth, commercial relevance, and alignment with the sales funnel;
• Act as the primary partner to commercial leadership, working closely with the sales team to increase participation, improve the quality of referrals, and boost conversion;
• Communicate, influence, and engage sales teams, ensuring clarity around goals, incentives, benefits, and visibility of program opportunities;
• Develop and monitor campaigns, rituals, and incentive strategies, strengthening referral (MGM) as a relevant sales channel for the company;
• Lead a team of 3, setting priorities, fostering development, and ensuring steady execution;
• Track program KPIs, dashboards, and goals, interpreting data to propose practical, results-oriented adjustments and improvements;
• Conduct recurring studies on the referral journey, incentives, communication, and the experience of both the referrer and the referred, proposing structural evolutions when necessary.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or related fields;
• Strong commercial profile, with experience in sales teams, growth, commercial engagement, or managing incentive programs;
• Excellent communication and strong influencing skills, with the ability to mobilize leadership and run rituals and meetings with energy, clarity, and focus;
• Experience leading teams, with solid priority management, organization, and a consistent delivery pace;
• Business-applied analytical capability, with the ability to interpret data, identify opportunities, and adjust strategies pragmatically;
• Systemic thinking, a sense of urgency, autonomy in decision-making, and high adaptability to dynamic scenarios;
• Experience with CRM systems, referral programs, regional commercial strategies, and/or sales cycle management will be considered a plus.

Benefits

• Meal Voucher and Food Voucher — iFood Benefícios available;
• Transportation Allowance – Available for other positions;
• TendaPrev;
• Annual bonus based on achievement of results.

Health & Well-being

• Health Insurance – The primary holder pays no monthly premium; only co-payments apply when using services;
• Dental Plan – Optional;
• Life Insurance;
• Wellhub;
• Dr. Alper – Free consultations with specialists across different areas;
• Pregnancy program and extended maternity leave;
• Pharmacy discount program.

Quality of Life

• Hybrid work model – 2 days per week remote;
• Flexible hours;
• Birthday day off;
• Alo Viva Bem – Exclusive employee support channel.

Career & Development

• Learning platform;
• Educational subsidy.

For You and Your Family

• Childcare assistance for mothers;
• Extended paternity leave.

Additional Benefits & Perks

• Discount on Tenda apartments;
• Discount on Cinemark tickets;
• Christmas bonus.