Marketing Operations Coordinator

Role Overview

• Manage the Marketing team's Microsoft Planner board, ensuring projects are organized, current, and progressing according to schedule.
• Help manage timelines for recurring marketing initiatives and department projects.
• Coordinate with team members to keep projects moving and follow up on outstanding tasks.
• Maintain marketing templates, documentation, and shared resources.
• Serve as the operational hub for the Marketing team by monitoring recurring deadlines, tracking deliverables, and helping ensure nothing falls through the cracks.
• Maintain checklists, timelines, and task lists for recurring marketing processes.
• Help ensure recurring initiatives (newsletters, HQ Downloads, email campaigns, conference milestones, onboarding tasks, Google Business Profile setup, etc.) are completed on schedule.
• Maintain and improve department workflows to increase efficiency and consistency.
• Build email campaigns using existing templates and content provided by the Marketing team.
• Manage email audiences and audience segments. Import customer lists via CSV. Assign appropriate audience segments for campaigns.
• Schedule email campaigns according to the marketing calendar. Export campaign reports, update reporting spreadsheets, and archive reports.
• Own the monthly Surface Experts company newsletter from content collection through distribution.
• Collect content for company newsletters from content submission forms and emails from franchisees.
• Build monthly company newsletter using existing template. Coordinate with proofreaders and revise schedule newsletter. Maintain internal email audience by adding new employees and archiving inactive email addresses.
• Help ensure each monthly newsletter is delivered accurately and on time.
• Monitor the Surface Experts Marketing inbox. Respond to routine marketing requests. Route more complex requests to the appropriate team member.
• Assist franchisees with marketing questions and resources.
• Create Location pages for new franchisees using established templates. Update existing Location pages as requested.
• Perform routine website content updates in WordPress.
• Create Google Business Profiles for new franchise locations using established templates. Assist franchisees through the Google Business Profile verification process. Update business profile information as needed.

Requirements

• Highly organized with exceptional attention to detail
• Strong written communication skills
• Able to manage multiple priorities and deadlines
• Dependable with excellent follow-through
• Comfortable learning new software platforms
• Process-oriented and enjoys creating order from many moving pieces
• Friendly, professional, and customer-service minded when supporting franchisees and internal team members.
• Prolonged periods sitting at a desk and working on a computer.

Tech Stack

• WordPress

Benefits

• 401(k) matching