Develop CRM strategies (email, push, WhatsApp) focused on conversion and recurring engagement
Build automated journeys segmented by athlete profile
Increase LTV and participation frequency
Lead A/B tests on landing pages, communications, and offers
Create and prioritize an experiment backlog
Monitor KPIs (CAC, LTV, conversion, churn, ROI per event)
Create dashboards and generate actionable insights
Map and optimize the end-to-end customer journey

Analytical, curious, strong logical reasoning, and proactive
Hands-on experience with paid media (Meta Ads, Google Ads)
Budget management and ROI optimization
Experience with CRM and automation (email, push, WhatsApp)
Focused on conversion and retention
Track record of data-driven work (analysis of KPIs such as CAC, LTV, conversion)
Experience with A/B testing and an experimentation culture
Experience collaborating with cross-functional teams (product, tech, BI)
Postgraduate degree/MBA in Marketing, Growth, Business, or Data is a plus

Requirements: Bachelor’s degree in fields such as Marketing, Business Administration, Advertising, Engineering, Economics, or related areas
Availability to work 100% on-site (São Paulo)

Growth Coordinator

Key skills