Develop, implement, and refine paid social and creator strategies aligned to acquisition goals across Meta, TikTok, and YouTube in partnership with the Sr. Manager of Social Media.
Build always-on and campaign test plans (audiences, hooks, formats, lengths) with clear learning agendas.
Source, vet, brief, and manage nano/micro creators; secure usage rights and implement allowlisting/Partnership Ads and Spark Ads.
Collaborate with agency partner on always-on and seasonal creator campaigns.
Partner with Creative to produce and iterate on high-performing assets; maintain a library of creator content for paid amplification.
Launch and optimize paid campaigns in Meta Ads Manager, TikTok Ads Manager, and Google Ads Manager.
Report on key performance indicators; deliver clear readouts and recommendations to scale or pivot.
Own paid social audience strategy; build segmented prospecting and retargeting with smart exclusions, recency/frequency, and sequential creative to optimize ad efficiency.
Ensure brand safety, FTC-compliant disclosures, content rights management, and privacy best practices.
Collaborate cross-functionally with Brand, Product Marketing, Comms/Legal, Creative, and regional teams to align messaging and campaigns.

5+ years in social marketing, including 3+ years driving paid social and creator/influencer programs end-to-end
Proven examples of creator campaigns (ideally nano/micro) with measurable outcomes; include 2–3 case links with your role, budget tier, and results
Hands-on expertise with CreatorIQ, Meta Ads Manager, TikTok Ads Manager, and Google Ads
Experience collaborating with creator agencies or coming from an agency background; strong project management across multiple workstreams
Strong analytical skills and the ability to turn data into action
Familiarity with allowlisting/Partnership Ads, Spark Ads, user-generated content licensing, and FTC guidelines
Proven excellence in audience development and targeting strategies
Excellent brief writing, communication, and cross-functional collaboration skills; high attention to detail and a results-driven mindset
Experience managing paid social media budgets
Ability to discern how much budget should go toward campaigns and when
Exceptional organizational skills and ability to work independently in vague situations

Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan

Senior Specialist, Paid Social Media – Creator

Key skills