Senior Manager, IT Omnichannel Techno-Functional Business Analyst
Cambridge, Massachusetts, United States of America
Full Time
2 hours ago
$140,000 - $187,000 USD
Visa Sponsor
Key skills
Data EngineeringAnalyticsSnowflakeCRMAgileLeadership
About this role
Role Overview
Drive delivery of MarTech and omnichannel capabilities within a SAFe Agile Release Train (ART), ensuring predictable execution through PI Planning, PI objectives, backlog readiness, and dependency management.
Act as a delivery and product leader, translating marketing, data, and compliance needs into clear epics, features, and stories that maximize business value.
Partner with omnichannel, brand, analytics, and technology teams to enable personalized, always‑on engagement across HCP and/or patient journeys.
Own and prioritize work that connects marketing data foundations to activation, ensuring data is fit for segmentation, personalization, decisioning, and measurement.
Collaborate closely with data engineering, analytics, and governance teams to align data models, KPIs, and data availability with omnichannel roadmap commitments.
Ensure marketing consent and preferences are embedded end‑to‑end across MarTech and data workflows, from data ingestion through activation and reporting.
Partner with privacy, legal, and compliance stakeholders to deliver consent‑by‑design solutions that enable compliant email, SMS, web, CRM, and digital engagement.
Represent marketing data and consent requirements within SAFe ceremonies, sequencing foundational work alongside MarTech delivery to avoid downstream risk.
Proactively identify delivery risks, cross‑team dependencies, and trade‑offs, and drive resolution in partnership with Product Managers and the RTE.
Operate with a high degree of autonomy, making informed trade-off decisions across speed, scalability, and compliance, and escalating risks with clear options and recommendations.
Requirements
Bachelor's degree in a related field.
7+ years of experience in a related field including at least 2+ years working in the Biopharma industry
Experience delivering Marketing Technology (MarTech) and omnichannel capabilities in an enterprise, regulated environment.
Strong MarTech domain knowledge, including marketing automation, CRM, web, content, and decisioning platforms supporting omnichannel engagement.
Deep marketing data expertise, including data sourcing, modeling, governance, segmentation, personalization, and activation.
Experience partnering with marketing data foundations or enterprise data platforms (e.g., Snowflake or equivalent).
Hands-on experience with marketing consent, preference management and strong understanding of opt‑in/opt‑out and channel‑specific consent
Hands-on SAFe delivery leadership experience, including participation in Agile Release Train, PI Planning, PI execution, backlog readiness, and dependency management.
Proven Product Owner / delivery leadership experience: translating business needs into epics, features, and stories and maximizing value delivery.
Demonstrated strength in cross‑functional stakeholder leadership, bridging marketing, data, IT, legal, and compliance.
Benefits
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short
and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year