Senior Manager, IT Omnichannel Techno-Functional Business Analyst

Role Overview

• Drive delivery of MarTech and omnichannel capabilities within a SAFe Agile Release Train (ART), ensuring predictable execution through PI Planning, PI objectives, backlog readiness, and dependency management.
• Act as a delivery and product leader, translating marketing, data, and compliance needs into clear epics, features, and stories that maximize business value.
• Partner with omnichannel, brand, analytics, and technology teams to enable personalized, always‑on engagement across HCP and/or patient journeys.
• Own and prioritize work that connects marketing data foundations to activation, ensuring data is fit for segmentation, personalization, decisioning, and measurement.
• Collaborate closely with data engineering, analytics, and governance teams to align data models, KPIs, and data availability with omnichannel roadmap commitments.
• Ensure marketing consent and preferences are embedded end‑to‑end across MarTech and data workflows, from data ingestion through activation and reporting.
• Partner with privacy, legal, and compliance stakeholders to deliver consent‑by‑design solutions that enable compliant email, SMS, web, CRM, and digital engagement.
• Represent marketing data and consent requirements within SAFe ceremonies, sequencing foundational work alongside MarTech delivery to avoid downstream risk.
• Proactively identify delivery risks, cross‑team dependencies, and trade‑offs, and drive resolution in partnership with Product Managers and the RTE.
• Operate with a high degree of autonomy, making informed trade-off decisions across speed, scalability, and compliance, and escalating risks with clear options and recommendations.

Requirements

• Bachelor's degree in a related field.
• 7+ years of experience in a related field including at least 2+ years working in the Biopharma industry
• Experience delivering Marketing Technology (MarTech) and omnichannel capabilities in an enterprise, regulated environment.
• Strong MarTech domain knowledge, including marketing automation, CRM, web, content, and decisioning platforms supporting omnichannel engagement.
• Deep marketing data expertise, including data sourcing, modeling, governance, segmentation, personalization, and activation.
• Experience partnering with marketing data foundations or enterprise data platforms (e.g., Snowflake or equivalent).
• Hands-on experience with marketing consent, preference management and strong understanding of opt‑in/opt‑out and channel‑specific consent
• Hands-on SAFe delivery leadership experience, including participation in Agile Release Train, PI Planning, PI execution, backlog readiness, and dependency management.
• Proven Product Owner / delivery leadership experience: translating business needs into epics, features, and stories and maximizing value delivery.
• Demonstrated strength in cross‑functional stakeholder leadership, bridging marketing, data, IT, legal, and compliance.

Benefits

• Medical, Dental, Vision, & Life insurances
• Fitness & Wellness programs including a fitness reimbursement
• Short
• and Long-Term Disability insurance
• A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
• Up to 12 company paid holidays + 3 paid days off for Personal Significance
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit
• 401(k) program participation with company matched contributions
• Employee stock purchase plan
• Tuition reimbursement of up to $10,000 per calendar year
• Employee Resource Groups participation