Manager, North America Digital Brand Manager – Outdoor

Role Overview

• Execute SKU launches, removals, and lifecycle updates for assigned brands/categories.
• Ensure products are properly syndicated, enriched, localized, and published.
• Grow organic product visibility by implementing merchandising best practices.
• Implement merchandising rules across search, navigation, PDPs, and collections.
• Execute campaign merchandising including promotional placements and collections.
• Conduct merchandising tests and analyze results to inform optimization.
• Monitor KPI performance and identify improvement opportunities.
• Partner with brand activation, content managers, analytics, and country teams on execution.
• Ensure adherence to global governance, brand, and SEO standards.

Requirements

• Bachelor’s degree in business, Marketing, or related field
• 5–7 years of experience in digital merchandising or ecommerce execution
• Experience working with CMS, PIM and Analytics platforms
• Strong analytical and organizational skills
• Ability to manage multiple workflows in a fast-paced environment
• Experience working with global or regional ecommerce teams
• Familiarity with digital merchandising and search platforms

Benefits

• Medical, dental, life, vision, disability, 401(k)
• Employee Stock Purchase Plan
• Paid time off
• Tuition reimbursement
• Discounts on Stanley Black & Decker tools and other partner programs