Director, Federal Marketing

Role Overview

• Build and execute the federal marketing strategy across DoD, civilian, and IC.
• Develop clear, differentiated messaging, positioning, use cases and content that align to mission outcomes, evolving federal cybersecurity mandates, and AI adoption.
• Develop and deliver a thought—leadership plan to seed Darktrace speakers and content that shape the narrative in market.
• Partner closely with Federal Sales, Product, Product Marketing, Marketing, Corporate Affairs to ensure tight alignment on priorities, plays, pipeline goals, and execution to accelerate deals and Darktrace market position.
• Own pipeline creation and acceleration for the federal segment.
• Build a repeatable, data-driven federal marketing engine that scales.
• Design and execute targeted programs that address federal use cases, customer needs, procurement cycles, and compliance requirements (e.g. FedRAMP, CMMC, EO 14028).
• Plan, orchestrate and execute events virtually and in-person to drive Darktrace value and meetings (e.g., RSA Public Sector Day, DoDIIS, AFCEA events, agency-specific forums).
• Build marketing materials that drive through sales and channel, or direct to agency including executive-ready narratives, demos, presentations, content snacks, designed for federal audiences.
• Drive presence and influence within federal communities, associations, and thought-leadership platforms.
• Collaborate with channel marketing, federal systems integrators, channel partners, and alliances to co-market solutions and expand reach.
• Monitor federal cybersecurity and AI trends, funding priorities, and competitive insights to inform plans and plays for sales, product and executive leadership.
• Define KPIs for awareness, engagement, and pipeline contribution and track, measure and report monthly and quarterly.
• Build repeatable processes leveraging Darktrace systems for campaign execution and optimization.
• Manage federal marketing budget with 100% accuracy and transparency, delivering ROI and pipeline.

Requirements

• Bachelor’s or master’s degree in marketing, business management and/or political science.
• 8+ years of B2B marketing experience, with at least 5 years in U.S. Federal Government marketing in technology companies.
• Demonstrated understanding of federal procurement, compliance frameworks, mission-driven buying behavior in FSI, DoD, IC
• Experience marketing cybersecurity, cloud, AI or platform solutions
• Proven track record driving pipeline and influencing sales outcomes, preferably in federal or gov audiences.
• Strong story creator that can translate technical capabilities into mission impact and use cases, with clear value and benefits that drive action.
• Experience with ABM, field marketing, events management, and integrated demand gen.
• Familiar with federal contracting vehicles and GTM motions
• Ability to operate in a fast-moving, competitive cybersecurity landscape with agility and dealing with ambiguity.

Tech Stack

• Cloud
• Cyber Security

Benefits

• 100% medical, dental and vision insurance, plus dependents
• Paid parental leave
• Pet insurance
• Discount Life insurance
• Commuter benefits
• 401(k)
• Employee Assistance Program