The Senior Director, Strategic Initiatives is accountable for driving market acceleration initiatives that increase enrollment, conversion, and revenue across priority state programs (e.g., CA, PA).
Lead complex, cross-functional efforts to optimize the end-to-end lead-to-enrollment lifecycle, establish operating rigor, and deliver measurable growth outcomes.
Drive funnel optimization across the full lead-to-enrollment lifecycle to improve conversion, throughput, and cycle time.
Establish operating cadence, governance, and performance management to ensure consistent execution and accountability.
Build data visibility, performance tracking, and insights to inform decisions and measure outcomes.
Orchestrate cross-functional execution across Marketing, Client Engagement/Growth, Operations, Enrollment, RCM, and Finance.
Lead through cross-functional influence to drive execution discipline, accountability, and operational rigor.

Bachelor’s degree in Business, Marketing, Economics, Data/Analytics, Industrial Engineering, or a related field preferred.
12–15+ years total experience, with 6–8+ years in leadership roles managing multi-disciplinary teams and cross-functional programs.
Proven leadership across growth/marketing ops, inside sales/enrollment, commercial operations, or revenue operations (RevOps)
Multi-market expansion or priority-state go-to-market experience; ability to build repeatable operating models and execution cadences.
Demonstrated success orchestrating across Marketing, Client Engagement/Growth, Operations, Enrollment, RCM/Finance—owning operating rhythm, governance, and performance management.
Comfortable building data visibility (dashboards, funnel views, lagging/leading indicators) and running weekly performance huddles/QBRs/presentations to C-Suite and Board Dashboard reporting a+

Senior Director, Strategic Initiatives

Key skills