Social Media Channel Manager

Role Overview

• Lead the creative direction and content strategy for Wand's organic content across Instagram Reels, TikTok, YouTube Shorts, and YouTube long-form
• Make strategic decisions on game selection, trending topics, and content themes that maximize reach and engagement
• Define and evolve Wand's content voice, editing style, hook strategies, and visual identity across both short-form and long-form formats
• Develop content frameworks for how Wand's product features (game assists, interactive maps, video clipping, contextual guidance) are integrated naturally into content
• Own YouTube long-form strategy including video concepts, thumbnails, titles, audience retention optimization, and SEO
• Analyze content performance data to identify what's working and continuously refine creative direction
• Stay ahead of platform trends, algorithm changes, and competitor content to keep Wand's content at the cutting edge
• Manage a team of 14 including content ideators, scriptwriters, gameplay capturers, and video editors
• Provide clear creative direction, feedback, and quality standards to the team on a daily basis
• Run the day-to-day content production workflow
• assigning tasks, reviewing output, managing deadlines, and ensuring consistent publishing cadence across all channels
• Identify bottlenecks and inefficiencies in existing workflows and implement improvements to increase output quality and speed
• Conduct regular content reviews and provide actionable feedback to elevate team performance
• Foster a collaborative team culture focused on creative excellence and continuous improvement
• Own key performance metrics across all channels including views, engagement rate, follower growth, audience retention, and watch time
• Develop and maintain a content calendar that balances trending topics, evergreen content, and product showcases across short-form and long-form
• Conduct competitive analysis of gaming content creators and brands to identify opportunities
• Report on content performance and strategic recommendations to leadership
• Collaborate with other Global Operations teams (Maps, Testing, Support) to align content with company-wide initiatives

Requirements

• Proven experience in social media content strategy with a demonstrated ability to manage teams and scale content output
• Track record of growing social media channels through organic content, with specific metrics to demonstrate impact
• Deep understanding of short-form video platforms (TikTok, Instagram Reels, YouTube Shorts) including algorithms, trends, and best practices
• Experience with YouTube long-form content strategy including thumbnails, titles, audience retention, and channel growth
• Strong background in gaming — you play games, follow gaming culture, and understand what resonates with gaming audiences
• Experience managing a content production team (editors, creators, or similar roles) with the ability to give clear, constructive creative feedback
• Sharp editorial eye for what makes content perform — hooks, pacing, editing style, thumbnails, captions, and calls to action
• Data-driven mindset with experience using analytics to inform content decisions
• Excellent project management skills with the ability to keep a multi-person production pipeline running smoothly
• Strong communication skills and comfort working cross-functionally with other teams.

Benefits

• Flexible work arrangements
• Professional development opportunities