Write and publish blog articles, website content and marketing copy
Create social media posts aligned with the marketing plan
Work with our graphic designer to develop supporting visuals
Maintain and update website content through WordPress and Magento
Use modern content tools, including AI platforms such as ChatGPT, to assist with research and drafting
Build and send marketing email campaigns
Maintain marketing lists and segmentation
Assist with campaign planning and scheduling
Track campaign performance and report results
Monitor inbound enquiries through HubSpot
Qualify and triage inbound leads
Route leads to the correct member of the sales team
Maintain CRM data quality and contact records
Assist with the implementation of the marketing content plan
Coordinate tasks between marketing, design and sales teams
Provide general administrative support to the marketing function

Excellent written and verbal English
Experience writing marketing or online content
Strong organizational and time-management skills
Experience using marketing platforms or CRM systems (Magento, WordPress)
Ability to work independently in a remote role
Comfortable using digital tools and AI platforms to support content creation
Experience with HubSpot, Trello, running email marketing campaigns, basic video creation or editing skills for marketing content is preferred.

Marketing Specialist

Key skills