Marketing Specialist, Multifamily

Role Overview

• Assist in the development and execution of marketing campaigns and creative materials for all multi-family properties in partnership with on-site teams and external marketing agencies
• Support digital marketing initiatives, ensure campaigns align with vacancy goals, budget parameters, and portfolio strategy
• Coordinate campaign ideation with on-site teams based on leasing velocity and availability
• Support marketing initiatives that drive qualified leads and conversion to leases
• Assist in the implementation and maintenance of consistent portfolio-wide brand standards
• Maintain and audit residential listings across all marketing channels, including ESRT website, property-specific websites, ILS platforms, and email campaigns to ensure accuracy of pricing, availability, visuals, and functionality
• Conduct routine website audits to confirm asset accuracy and user experience functionality
• Support ongoing website enhancements and digital platform upgrades in coordination with agency partners
• Monitor digital marketing performance and budget in partnership with agencies, flag discrepancies and/or optimization opportunities
• Assist with update of marketing content (floorplans, photos, verbiage) to create a cohesive and aspirational brand identity
• Maintain and organize residential visual libraries, including photography, videography, floor plans, and virtual tours
• Coordinate, schedule, and support on-site photography and videography shoots, including development of shot lists and vendor coordination
• Conduct competitor research and market audits to inform campaign strategy
• Assist in the preparation of monthly, quarterly, and annual reports based on established templates
• Track marketing budget expenses and communicate variances or overages to the team
• Partner with the Director of Hospitality and Tenant Experience to research and support resident engagement initiatives and strategic partnerships
• Assist in the development of resident campaigns to drive amenity awareness, utilization, and community engagement; monitor reputation management strategies
• Maintain SOPs for resident engagement initiatives, leasing campaigns, and marketing processes
• Develop and manage social media campaigns designed to enhance visibility and highlight the community
• Walk properties frequently with Asset Management to ensure brand standards and marketing collateral quality control
• Support on-site teams with ordering, distribution, and inventory management of leasing and resident marketing materials
• Coordinate internal meetings, including agenda preparation and logistics support as needed
• Prepare marketing materials to promote onsite events and amenity offerings as needed and requested by property teams

Requirements

• Bachelor’s degree and/or equivalent experience
• 2-4 years of experience in Marketing
• Residential real estate industry experience a plus
• Microsoft Office Suite
• Familiarity with Canva, Google Analytics, Salesforce
• Data analysis
• Creative thinker
• Ability to copy write and edit
• Knowledge of how display, search and email advertising operates
• Familiarity reading data involving CPC, CPP, and ROI
• Familiarity with ILS platforms (e.g., Streeteasy)
• Basic understanding of Search Engine Optimization

Tech Stack

• C++

Benefits

• Competitive base salary and bonus
• Health/Dental/Vision insurance
• Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
• Voluntary Enhanced LTD Program
• Voluntary Hospital, Accident, and Cancer Programs
• 401(k) with 100% match up to 5%
• Paid parental leave
• Pre-tax transit accounts
• Employee Assistance Program for emotional, financial, and legal support
• Generous paid time off
• Flex remote work time
• Flex Summer Fridays
• Employee engagement programs
• Volunteer time off
• Continuing education
• Complimentary Empire State Building Observatory access
• Complimentary gym membership and other wellness benefits
• Employee Discount Programs