Develop and execute digital marketing strategies aligned with business goals
Manage and optimize campaigns across channels such as SEO, SEM, email, social media, and display advertising
Analyze campaign performance using analytics tools and provide actionable insights
Create and manage content for websites, blogs, and social platforms
Conduct keyword research and implement on-page and off-page SEO & GEO best practices
Monitor trends and emerging technologies to keep strategies current
Collaborate with cross-functional teams including applications, sales, and product
Decide on appropriate placement of ads
Publish digital marketing content online
Implement automated email marketing campaigns and ABM-based campaigns
Implement social media paid campaigns
Monitor social media and Google Analytics
Optimize paid advertising campaigns using SEO and other tools
Report on the growth and analytics of campaigns to stakeholders
Scale campaigns to maximize ROI
Monitor project status and budget
Brainstorm and implement experiments and conversion tests

Education: B.S. in Marketing or related field plus relevant working experience (i.e., B.S. with 3+ years)
Preference is with experience in the Pharmaceutical Industry or equivalent life science discipline.
Proven work experience as a Digital Marketing Specialist or similar role
Familiarity with B2B and B2C advertising campaigns
Hands-on experience with web content management tools, like HubSpot
Proficiency in HTML5, CSS3, JavaScript, and preferably HubL (HubSpot Markup Language).
Certification in HubSpot CMS for Developers, HubSpot Marketing Software, and Growth-Driven Design certifications are highly valued.
Expertise in Salesforce and Pardot. Experience with ABM platforms preferred.
Expertise in SEO, GEO, Google Analytics and Google Ads.
Experience driving paid social campaigns
Strong communication, writing and presentation skills
Demonstrated entrepreneurial / problem-solving ethic – resourceful, solutions-oriented, and inclined to attack problems with a can-do attitude.
Good organizational skills – proficient at structuring and driving projects from start to finish, from scoping to execution; capable of multi-tasking in a fast-paced environment under tight deadlines.
Strong teamwork skills – ability to work in a cross-functional, non-hierarchical position and interact with individuals at all organizational levels.

Equal Opportunity: Rapid Micro Biosystems is committed to the principle of equal employment opportunity. Applicants for employment and employees are reviewed on their individual qualifications for a position. Under no circumstances will Rapid Micro Biosystems discriminate against qualified persons on the basis of race, color, religious creed, retaliation, national origin, ancestry, sexual orientation, gender identity, disability, mental illness, genetics, choice of health insurance, marital status, age, veteran status, or any other basis prohibited under applicable law.

Digital Marketing Specialist

Key skills