About this role

Provide Salesforce architecture expertise for Marketing Cloud Account Engagement (MCAE).
Configure Engagement Studio journeys and automation rules.
Manage scoring models and dynamic lists for campaigns.
Oversee high-volume campaign operations and collaborate with global teams.

Strong hands-on experience with Salesforce Marketing Cloud Account Engagement (MCAE / Pardot).
Experience configuring Engagement Studio journeys, automation rules, scoring models, dynamic lists, and campaign hierarchies.
Working knowledge of Salesforce Data Cloud (Data360) and audience activation concepts.
Experience with Marketing Cloud Personalization (MCP) or behavioral marketing platforms.
Understanding of email deliverability best practices including IP warming, sender reputation, bounce management, and email validation.
Familiarity with Salesforce Marketing Cloud (SFMC) architecture and marketing automation ecosystem.
Experience working in high-volume campaign operations environments.
Ability to collaborate with distributed delivery teams (onsite + offshore).
Certifications (Required) Candidates should hold relevant Salesforce certifications such as: Salesforce Marketing Cloud Account Engagement Specialist Salesforce Marketing Cloud Administrator or Consultant Salesforce Data Cloud Consultant (preferred)

Salesforce Architect – Marketing Cloud Account Engagement

Key skills