Build, lead, and coach a new in-house SFMC development team in Guadalajara.
Manage workload distribution, project timelines, and delivery quality across the team.
Establish development standards, QA processes, documentation, and scalable workflows.
Act as the primary technical liaison between Guadalajara developers and global marketing stakeholders.
Architect scalable solutions across Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Data Extensions.
Design and oversee integrations using REST/SOAP APIs, CRM systems, data warehouses, and third-party platforms.
Build and optimize dynamic, data-driven emails, landing pages, and multi-channel journeys.
Troubleshoot platform issues, performance concerns, and rendering/deliverability challenges.
Ensure accessibility, responsive design, and global translation readiness.
Translate business requirements into scalable technical solutions for global marketing teams.

5+ years of hands-on Salesforce Marketing Cloud experience (Email Studio, Journey Builder, Automation Studio, Content Builder, Data Extensions).
Proven leadership experience managing 4–6 developers in a technical environment.
Strong SFMC development background: AMPscript, SSJS, SQL, GTL, APIs.
Experience designing scalable architectures and integrations.
Ability to translate business needs into structured, maintainable technical solutions.
Strong QA mindset and experience establishing development workflows.
Bilingual English/Spanish for both technical and business communication.
Experience with accessibility standards, responsive design, and globalized campaigns.
Familiarity with Mobile Studio and mobile messaging is a plus.
Salesforce certifications preferred.

Salesforce Marketing Cloud Architect – Lead

Key skills