Senior Director, Brand Strategy

Role Overview

• Lead strategic development and responses to client briefs of all sizes — crafting compelling narratives and high-quality solutions that win business quickly and confidently.
• Act as strategic lead on key client meetings alongside Sales, presenting with authority and bringing creative rigour to every interaction.
• Support renewals and upsell opportunities by identifying strategic angles that add measurable value for clients.
• Develop and apply robust measurement frameworks to demonstrate campaign impact and continuously raise the quality of our outputs.
• Package and productise Pubity’s offerings around tentpole events (e.g., Super Bowl, Valentine’s Day, World Cup, Coachella) and build evergreen solutions that scale.
• Drive innovation in campaign formats, contributing to Pubity’s differentiation in the youth-culture and Gen Z publisher space.
• Leverage AI tools (e.g., ChatGPT, Midjourney, Claude) for insights, ideation, and deck creation — improving output speed and quality across the team.
• Collaborate cross-functionally with Creative, Production, and Sales to build integrated, client-ready strategies that feel cohesive and on-brand.
• Partner with regional teams to ensure consistency of messaging, positioning, and strategic approach across markets.
• Lead with strong project management discipline — owning timelines, managing multiple concurrent workstreams, and keeping quality high under pressure.
• Serve as a cultural and strategic voice within the team, mentoring junior strategists and shaping how strategy is done at Pubity.

Requirements

• 7+ years’ experience in campaign strategy, integrated marketing, brand partnerships, or a senior creative/media agency role.
• A proven track record of responding to briefs of all sizes — quickly, strategically, and to a consistently high standard.
• Strong productisation skills: able to turn ideas and insights into scalable, packaged solutions.
• Deep knowledge of social media platforms, content formats, and what resonates with Gen Z and youth audiences.
• Exceptional storytelling and presentation skills — able to build and deliver compelling decks to senior clients and agencies.
• AI literacy: hands-on experience with tools such as ChatGPT, Midjourney, Perplexity, or similar.
• Analytical mindset: comfortable interpreting data and performance metrics to shape and improve creative strategy.
• Outstanding project management skills with the ability to juggle multiple high-priority briefs simultaneously.
• Highly collaborative with excellent interpersonal skills — you build trust quickly and work well across teams and time zones.
• Proficiency in Canva, PowerPoint/Google Slides, Excel, and modern collaboration tools.

Benefits

• Competitive salary + performance bonus
• Flexible & hybrid working model
• Access to a high-growth, globally recognised media brand
• Creative, collaborative culture with real ownership and impact
• Health & wellness benefits
• Career development in a fast-moving, international environment