Lead project management for major lifecycle, growth, digital, and brand marketing initiatives including new campaign launches, brand refreshes, and integrated marketing programs.
Coordinate timelines and deliverables across Growth, Lifecycle/CRM, Digital, Brand, Creative, and Analytics teams.
Serve as a central point of contact ensuring alignment between marketing functions and cross-functional partners including Sales, Studio Operations, Product, IT, and Finance.
Manage lifecycle/growth/digital marketing calendar and ensure proper representation on the integrated marketing calendar. Track cross-functional needs and ensure timely delivery.
Identify bottlenecks and proactively problem-solve to keep projects on track.
Implement and maintain project management systems and workflows to improve team efficiency.
Coordinate marketing performance reporting, gathering inputs from all marketing functions and synthesizing into presentations for campaign wraps, QBRs, and executive reporting.
Schedule and prepare materials for executive marketing reviews and strategy sessions.
Serve as liaison between marketing leadership and executive stakeholders on timing, priorities, and deliverables.
Audit existing marketing processes and identify opportunities for improved efficiency and collaboration.
Document and standardize workflows, templates, and best practices across marketing functions.
Implement tools and systems to streamline marketing operations (project management software, intake forms, approval workflows, etc.).
Create and maintain marketing team resources including process documentation, org charts, and more.
Track marketing budget pacing across all functions, flagging concerns to leadership.
Manage marketing team technology stack, ensuring proper implementation and team adoption across tools.
Support procurement process for new vendors, tools, or agency partnerships.
Lead go-to-market planning for new studio openings, ensuring all marketing functions are aligned on timing and deliverables.
Create launch checklists and ensure all teams have clarity on roles and deadlines.
Conduct post-launch retrospectives to capture learnings and improve future processes.
Requirements
5-7 years of experience in marketing operations, project management, or similar coordination role within marketing organizations; agency or in-house experience acceptable
Expert-level proficiency in project management tools required (Asana, Monday.com, Smartsheet, or similar)
Strong understanding of marketing functions including Brand, Growth/Performance Marketing, Lifecycle/CRM, and Digital
Experience with marketing technology stack (CRM platforms like Klaviyo, analytics tools, project management systems)
Exceptional data analysis and storytelling skills; experience creating and presenting analyses, presentations and reports to an executive audience
Exceptional organizational skills with ability to manage multiple complex projects simultaneously
Proficiency in Google Workspace or Microsoft Office (Slides/PowerPoint, Sheets/Excel, Docs/Word)
Process-oriented mindset with track record of implementing efficiency improvements
Experience working with cross-functional stakeholders at all levels of organization
Ability to navigate ambiguity and adapt quickly in fast-paced environment
Strong attention to detail and follow-through
Experience with budget tracking and vendor management a plus
Understanding of membership/subscription business models a plus