Senior Marketing Manager, B2B Demand Generation

Virta Health is on a mission to reverse metabolic disease in one billion people. They are looking for an action-oriented senior marketer to accelerate their enterprise demand generation efforts by developing and executing innovative, data-driven marketing programs.

Responsibilities:

• Develop and execute integrated demand generation campaigns across multiple channels (email, webinars, ABM, digital advertising, events, and content syndication) to drive awareness, engagement, and pipeline growth
• Co-own our webinar program—partner with content marketing to develop concept and coordinate speakers, lead promotion, execution, and post-event follow-up
• Oversee direct report focused on ABM initiatives, optimized email nurture journeys, and digital advertising
• Partner with content marketing and product marketing to leverage timely thought leadership in campaigns and ensure messaging aligns with our brand narrative and customer pain points
• Analyze campaign performance, deliver actionable insights, and continuously test and iterate to improve ROI and efficiency
• Collaborate with the commercial optimization team to ensure accurate attribution, lead tracking, and reporting on campaign performance
• Stay on top of industry trends and MarTech to identify new channels, technologies, or tactics to enhance demand generation efforts
• Get up to speed on 2026 plans and 1H campaigns, step in to run existing projects forward
• Learn demand generation tools, evaluate areas with greatest opportunity, create action plan where necessary
• Align closely with sales and consultant relations to understand how to activate channel for greater growth
• Partner with Enterprise Marketing Team and Sales to deploy campaigns that deliver highly qualified leads to SDRs
• Partner with Commercial Optimization Team on more sophisticated attribution frameworks

Requirements:

• 7-10+ years of demand gen experience, with a focus on demand gen in B2B healthcare environment
• Proven success designing and executing multi-channel marketing campaigns that drive measurable pipeline and revenue
• Experience with marketing automation platforms (HubSpot), CRM systems (SFDC), ABM (ZoomInfo), AI tools, etc
• Creative thinker who can translate business objectives into engaging marketing programs
• Strong analytical mindset—comfortable working with data to uncover insights, test hypotheses, and guide decisions
• Excellent project management skills with the ability to juggle multiple campaigns simultaneously
• Collaborative and proactive team player who thrives in a fast-paced, growth-oriented environment
• Bachelor of Science/Bachelor of Arts preferred