Own the end-to-end performance of our paid digital channels — primarily Google Ads and Meta
Plan, build and optimise campaigns yourself — from keyword strategy and audience targeting through to ad creation and budget allocation
Continuously test and learn, run structured experiments across creative, copy, landing pages and bidding strategies to improve performance
Analyse campaign performance daily and translate data into clear actions that improve conversion rate, CPA and ROI
Write high-performing ad copy tailored to SME audiences — clear, compelling and grounded in real customer value
Work closely with web and product teams to improve landing pages and on-site journeys to maximise conversion
Develop and refine audience strategies — from intent-based search to lookalike and retargeting audiences
Manage and optimise budgets to drive efficient, scalable growth while maintaining strong cost control
Identify new growth opportunities across channels, formats and platforms (e.g. new campaign types, betas, or emerging channels)
Collaborate with brand, content and partnerships teams to ensure campaigns are aligned and consistent across channels
Bring ideas: challenge what we’re doing today and suggest smarter, simpler or more effective ways to grow

We rarely use agencies for anything. We’re a fabulous team of in-house designers, UX, copywriters and front-end developers. We do our own media buying. You could say, in fact, that we’re half agency, but we’re your most favourite client ever, the one you secretly yearned to work at.
We’re looking for someone who knows digital, but really understands people. You’re comfortable with the numbers, but you think in behaviours. You’ll have the autonomy to get things live quickly, test, learn and improve — working closely with a creative team that moves at pace.
You like shipping, not polishing. You’re motivated by building something meaningful, not just managing it.
And finally, being honest and transparent, we find that people from traditional corporate businesses can struggle in this environment of creativity and rapidly changing priorities. We do hire people from these backgrounds
please don’t let that stop you from applying
but successful candidates understand the criticisms of old traditional business models and are eager to try something evidently more impactful.

💰 Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus
what's more important to us is finding the right octofit!
🎉 Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We were recently named the UK's top company to work for, and we ranked in the top ten in the Sunday Times Best Places to Work 2024. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership
🎁 Visit our UK perks hub
Octopus Employee Benefits

Digital Marketing Manager

Key skills