Digital Marketing Manager

Role Overview

• Managing global virtual event programmes promotional plans from smaller webinars to larger global experiences.
• Hands on experience managing digital and demand generation programmes with end to end journeys, from ideation to reporting out.
• Agency management and ensuring deadlines are being met with quality and accuracy.
• Design and scale paid media programs to drive quality traffic, leads and scalable growth, for different stages of the funnel but also know how to connect these journeys up.
• Optimize channels and programmes for integrated campaigns.
• Drive content and creative planning mapped to personas, objectives and specific campaign-types.
• Understand how to build messaging that cuts through and ideate to continually improve audience-engagement.
• Activate multi-channel ABM strategies for high-value companies and personas
• Ensure exceptional digital advertising campaign delivery in ad creative, ad format, platform innovation, QA, and optimization.
• Comprehensive tracking and reporting for digital campaigns to allow advanced optimization.
• Lead digital channel delivery, ensuring agencies and partners have all required deliverables.
• Oversee and own campaign tracking to ensure robust digital campaign measurement.
• Collaborate with analytics, data science, and measurement teams to build digital channel reports.
• Continuously review and optimize digital GTM processes.
• Segmentation testing
• Deep dive into audiences and assist with testing to improve performance.
• Innovate at landing page and form level, and assist with SEO & CRO to improve organic performance.
• Support SEO strategies for traffic growth and new prospect acquisition.
• Deliver insights to marketing, sales, product marketing, and management teams.
• Use data-driven marketing to identify trends and make optimization recommendations.
• Collaborate with cross-functional teams to create growth roadmaps and develop optimization plans.
• Innovate, test, and optimize
• Own the testing and learning agenda.
• Strong understanding of how to use AI to improve efficiency and operating speed.

Requirements

• 7+ years in performance marketing, preferably in a B2B SaaS, agency, or fast-paced, high-growth environment.
• Experience running event programmes (virtual and in person); Livestream, webinars, online sessions are all familiar from channels to landing pages and managing leads from these events in CRMs.
• Proficiency in streaming platforms like SplashThat are a plus.
• Experience managing agencies and budgets with expertise in social/digital marketing.
• Familiarity with Mar/Ad-tech, data enrichment, lead routing/management, automation, nurture, activation, monetization, and personalization.
• Proficiency in measurement tools, data analytics, and reporting tools like Google Data Studio, Salesforce, SplashThat
• Strong project management and communication skills
• Comfortable with working across timezones, managing complexity and ambiguity
• Language
• Spanish or Portuguese a bonus

Benefits

• Healthcare contribution and inclusion in company pension scheme
• Work laptop and phone
• 25 days annual leave (pro-rata) plus paid bank holidays
• Expanding workforce with potential for career progression for top performers
• Competitive salary