Define and lead Paddle’s multi-format content strategy and roadmap, aligned to brand, category, and business objectives.
Own narrative clarity and consistency across long-form, campaign, executive, and customer content.
Lead and mentor a team of writers, elevating quality, tone, structure, and craft across all output.
Edit, review, and approve flagship assets and campaign content for clarity, accuracy, and impact.
Partner with Creative, Comms, PMM, and Demand to align narratives and ensure message pull-through across channels.
Support executive thought leadership and key company-wide messaging moments.
Build scalable systems, templates, and governance for planning, briefing, approvals, and QA.
Manage freelance writers and external partners to extend capacity and capability.
Establish and maintain editorial standards and tone-of-voice guidelines.
Track performance and outcomes, using insights to improve effectiveness over time.
Leverage AI and automation tools to improve speed, quality, localisation, and content operations.

A senior editor and storyteller with experience leading content in a B2B or SaaS environment.
Strong at translating complex topics into clear, engaging, structured narratives for different audiences.
Experienced managing writers and contributors, giving direct, constructive feedback that raises the bar.
A confident partner to cross-functional leaders, able to align teams around narrative and priorities.
A strong systems thinker who enjoys building processes that improve quality and efficiency.
Comfortable balancing strategic leadership with hands-on writing and editing when needed.
Curious about AI and automation tools that help scale content creation, distribution, and insight.
A natural collaborator who builds strong relationships across creative, marketing, product, and leadership teams.

Head of Content

Key skills