Shape how content is planned, structured, and optimized across complex university websites
Develop web content strategies for higher education marketing initiatives
Plan and structure content across large, multi-program websites
Ensure content supports multiple audiences and user journeys
Collaborate with SEO, paid media, CRO, UX, and analytics teams
Align content decisions with digital marketing performance goals
Contribute to strategies that support inquiries, applications, and enrollment growth
Ensure content structures support discoverability, usability, and conversion

5+ years of experience in content strategy, digital content, or web strategy
Experience working on large, complex websites with multiple programs or audiences
Direct experience with higher education marketing (universities, online programs, or agencies supporting HE clients)
Experience collaborating with SEO, paid media, CRO, UX, and analytics teams
Demonstrated ability to connect content decisions with measurable marketing outcomes
100% fluency in English
Experience working with U.S.-based companies or teams

Competitive USD compensation based on experience/scope
100% remote role
Work that directly impacts organic search performance
Collaboration with a mission-driven marketing team
Opportunity to work on content that supports universities and nonprofit organizations

Web Content Strategist – Higher Education

Key skills