Head of Product Marketing

Role Overview

• Own the product and industry substance of all marketing content—including press releases, website copy, white papers, thought leadership pieces, and event session structures—ensuring accuracy, audience-appropriateness, and strategic alignment. This includes writing first drafts and partnering with marketing to refine final deliverables.
• Maintain and update Filevine's ideal customer profile (ICP) and core product information, ensuring all go-to-market teams are working from a consistent, current foundation.
• Collect screenshots, demo recordings, and visual assets for new products and features to support launch readiness and ongoing sales enablement.
• Attend 8–10 high-profile industry events annually as Filevine's on-the-ground subject matter expert, representing both product and industry expertise to customers, prospects, and industry influencers.
• Participate in podcasts, media interviews, and speaking engagements to articulate the value of Filevine's product to legal professionals and broader industry audiences.
• Develop and maintain a thought leadership presence on social media, building a personal brand that reflects Filevine's expertise and perspective in the legal technology space.
• Conduct customer interviews to surface insights on use cases, buying motivations, and product value—activating findings across product, sales, and marketing teams.
• Collect and synthesize post-launch feedback from customers and internal teams to inform future product iterations and refine messaging.
• Set up and manage beta test programs for new products and features, coordinating participant recruitment, communications, and feedback collection across internal and external stakeholders.
• Advise product managers on use case validation throughout the Software Development Life Cycle, providing market and customer perspective to inform product decisions.
• Build and own Filevine's customer reference program—identifying, cultivating, and managing a library of referenceable customers that sales, marketing, and product teams can leverage.
• Advise sales engineering on demo talk tracks and messaging, ensuring that how the product is presented in the field reflects its true value and differentiators.
• Collaborate with marketing to develop go-to-market plans for new product launches and feature releases, ensuring that positioning, messaging, and distribution are grounded in deep product and customer knowledge.
• Serve as an internal resource for product and industry knowledge, reducing executive dependency on individual leaders for content approvals and customer reference requests.

Requirements

• JD strongly preferred. If you are applying and don’t have a JD, we will want to see deep knowledge of the legal industry, including how legal professionals—work, think, and make purchasing decisions.
• Demonstrated ability to write clearly and compellingly about complex products and industries; this role requires strong original writing skills, not just editing.
• Proven ability to represent a company credibly at industry events, in media appearances, and through social media thought leadership.
• Strong cross-functional collaboration skills with the ability to work effectively across product, sales, marketing, and customer success.
• Experience conducting or participating in customer research, beta programs, or case study development.
• Comfortable advising sales and engineering teams on messaging, demos, and talk tracks.
• Outstanding written and verbal communication skills; able to adapt content for varied audiences from legal practitioners to executive buyers.

Tech Stack

• SDLC

Benefits

• Medical, Dental, & Vision Insurance (for full-time employees)
• Competitive & Fair Pay
• Maternity & paternity leave (for full-time employees)
• Short & long-term disability
• Opportunity to learn from a dedicated leadership team
• Top-of-the-line company swag