You are the conversion performance engine for LawnStarter. You own the landing pages in Webflow, build and run A/B tests in VWO, and use AI, Tableau and Hotjar to find the next thing to test.
You report to the CMO and are the primary executor moving the visit-to-customer rate — the metric that matters most for growth.
You build variations yourself, configure goals yourself, debug tracking yourself, and ship yourself. You have no engineering support and you don't need it. Your Webflow and VWO skills are production-grade.
Today this is a solo operator role. The expectation is that you build the program, prove the value, and design the function that scales it.
You own the full stack — pages, tests, tracking, analysis — with zero engineering dependency.
You build the methodology, run the tests, and feed learnings back into the next cycle.

Lives in Webflow. You spend most of your time building pages, not reading reports. Webflow is your production environment, not a design tool. You find friction through screen recordings, customer calls, and sales emails — then you ship the fix yourself.
Statistically sharp. We currently use two-tailed p-tests and build our own Tableau dashboards to call tests. You should have a point of view on when that's the right approach and when it's not. One of your first contributions will be documenting methodology standards for the team.
AI-native. You use AI for hypothesis generation, variation copy, and analysis acceleration — every day, not occasionally. If you describe AI as something you're "exploring," this isn't the role.
Ships fast. You measure weeks in tests launched and learnings captured, not decks delivered. You'd rather run the test and learn than plan it perfectly.
Gets the stats right. You catch underpowered tests, peeking, and interaction effects. You know when NOT to test. You can explain results to a non-technical stakeholder without losing them.

Base salary: $160,000-$180,000
Equity: Every point of conversion improvement flows directly to revenue across all brands. We want you invested in the long-term outcome of the experimentation program you're building.
Healthcare: Medical, dental, and vision
Fully remote: Work from anywhere in the US
Unlimited PTO: Focused on outcomes

Director of Conversion Rate Optimization

Key skills