You develop and operate an AI-powered content system that strengthens our position as a thought leader, continuously generates qualified leads, and increases our visibility in media and relevant industry channels
Build thought leadership
Develop a clear content and topic strategy
Position our expertise through relevant content
Build a strong presence across blog, LinkedIn, newsletter and external platforms
Content for lead generation
Develop content along the customer journey
Create content that sparks interest and generates demand
Support marketing and sales activities with relevant content
AI-supported content production
Use AI tools for efficient content creation
Build prompts, templates and workflows
Scale content without sacrificing quality
Distribution & repurposing
Publish and distribute via: website/blog, LinkedIn, newsletter, and other relevant channels
Repurpose content (e.g. article → LinkedIn → newsletter → video)
PR & external visibility
Identify relevant media, platforms and publications
Develop contributions, guest articles or commentary
Use content to strengthen our PR and media presence
Performance & optimization
Analyze content performance and lead generation
Continuously optimize topics, formats and channels
Build a data-driven content setup

At least 3 years of experience in content marketing, PR, SEO or growth marketing
Strong understanding of AI tools in marketing
Ability to plan and structure content strategically
A flair for relevant topics and storytelling
Understanding of thought leadership and B2B communication
Analytical thinking and a data-driven approach to work
Fluent German (minimum C1) in speaking and writing, and very good English skills
Particularly valuable experience: AI tools (e.g. ChatGPT, Claude, Perplexity), automation (e.g. Zapier, Make), CMS systems (e.g. TYPO3, WordPress), LinkedIn content and personal branding, PR work or media partnerships

Remote work: You can work fully remote or hybrid at one of our locations.
Work hours that fit your rhythm: Arrange your day to suit your life thanks to flexible working time models
Training & development: Always welcome! We support your professional and personal development—individually and by agreement
Well equipped: You will of course receive the necessary hardware for your job
Working environment: Work with AI-supported marketing processes, enjoy plenty of creative freedom when building a modern marketing setup and benefit from short decision-making paths
Fit & mobile: Use our sports and health offers and bring movement into your workday—for example with the “Active Break”
Additional perks: Look forward to attractive employee discounts

Content & AI Marketing Manager

Key skills