Senior Social Media Marketing Manager

Role Overview

• Own and execute the overall social media strategy
• Drive brand awareness, engagement, and lead generation
• Identify content opportunities, trends, and growth levers
• Continuously optimize based on performance data
• Lead social media across LinkedIn (PRIMARY focus), TikTok, Instagram, Facebook
• Ensure consistent brand voice and positioning across platforms
• Plan and oversee content calendars aligned with business goals
• Design and create high-quality visual content
• Direct and execute short-form video content
• Write compelling, conversion-focused copy
• Build and manage campaigns in HubSpot (ESSENTIAL & NON-NEGOTIABLE)
• Align content with marketing funnels and lead generation efforts
• Track performance and optimize campaigns accordingly
• Monitor key metrics (engagement, reach, conversions, leads)
• Report on campaign performance and provide insights
• Continuously test and iterate on content and strategies

Requirements

• Strong experience with HubSpot (NON-NEGOTIABLE)
• Proven experience in senior-level social media or digital marketing role
• Demonstrated success in LinkedIn marketing and growth
• Strong understanding of content strategy + marketing funnels
• Experience with video editing and visual content creation
• Excellent written English and copywriting skills
• Nice to Have
• Experience running paid campaigns (LinkedIn / Meta ads)
• B2B marketing experience
• Experience working with founders or personal brands
• Basic design tools (Canva, Adobe Suite, etc.)

Benefits

• 100% REMOTE
• $50 birthday bonus
• $200 testimonial bonus
• $500 entry monthly raffle
• NO TRACKER. NO PROBLEM