Serve as the dedicated finance partner for Zapier's self-serve business, working across the Chief Product Officer, SVP of Marketing, and CFO to bring a unified financial perspective to a business that spans multiple functions.
Build and own the forecasting, reporting, and analytical infrastructure for self-serve, this is largely net-new work, so you'll be defining what good looks like.
Analyze the self-serve funnel end-to-end: from top-of-funnel acquisition through activation, conversion, expansion, and retention. Identify where the business is leaking value and where the biggest opportunities are.
Own self-serve unit economics and provide perspective on key levers, pricing, packaging, churn reduction, and growth investments.
Use SQL and other tools to self-serve data and build analyses that drive decisions, rather than relying on pre-built reports.
Proactively surface trends, risks, and opportunities to senior leadership. Don't wait for someone to ask the question, be the person who sees the issue first.
Partner with product and engineering teams to understand how product changes impact financial outcomes, and bring a financial lens to product investment decisions.

6-8+ years of experience in FP&A, strategic finance, or a related analytical role, ideally at a product-led or self-serve SaaS company.
Deep understanding of the dynamics of a self-serve business: churn, contraction, expansion, net new revenue, and the full funnel from visitor to signup to paid conversion to upgrade.
Proficient in SQL and comfortable pulling and manipulating data yourself rather than waiting on a BI team or data analyst to get you what you need.
Operated effectively in environments where ownership is distributed; ability to build relationships and drive alignment across product, marketing, engineering, and finance.
Comfortable with ambiguity and energized by building something from scratch, new processes, new analyses, new ways of looking at the business.
Strong communicator who can translate complex analysis into clear recommendations for both finance leadership and cross-functional business partners.
Good judgment and a bias toward surfacing issues and opportunities proactively, not waiting to be asked.

Senior Strategic Finance Manager

Key skills