Coordinate and execute complex, cross-functional marketing plans for WWP by collaborating with the Marketing Manager, Marketing teammates, MarCom teammates, and external vendors.
Assist in developing and implementing effective media plans, including selecting appropriate channels, optimizing budgets, and tracking campaign performance.
Provide clear and concise content direction by collaborating with designers and subject matter experts.
Coordinate with selected vendors to ensure campaigns are executed accurately and on time.
Develop and maintain project timelines, track progress and deliverables, and ensure timely delivery using project management software.
Maintain brand consistency across all materials and channels.
Prepare regular reports on campaign performance and provide insights to inform future marketing strategies.
Stay current on industry trends and ensure creative best practices are followed across all marketing platforms.

Four years of experience in marketing, communications, or a related field, with a focus on planning and executing multi-channel marketing campaigns.
Two years of experience in paid advertising, with an emphasis on digital marketing and social media platforms.
Two years of experience supporting media planning efforts, including channel selection, budget optimization, and tracking campaign performance.
Demonstrated experience in planning and executing multi-channel marketing campaigns across a variety of platforms.
Proven ability to effectively manage relationships with external partners, including creative agencies and media buying firms.
Excellent written and verbal communication skills.
Strong interpersonal skills with the ability to develop, maintain, and build effective professional relationships.
Working knowledge of database marketing, campaign management systems, marketing automation platforms, and related tools.
Familiarity with customer relationship management (CRM) software and Google Analytics tools.
Strong understanding of core marketing principles, including branding, audience segmentation, targeting, and positioning.
Exceptional organizational and time management skills.
Strong collaboration and relationship-building skills.
Demonstrated analytical and problem-solving skills.
Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Experience using Monday.com or similar project management software.

Marketing Campaign Specialist

Key skills