Develop and implement a comprehensive social media strategy aligned with business and marketing goals
Manage and grow all social media platforms (e.g., LinkedIn, Twitter/X, Instagram, Facebook)
Create, curate, and publish engaging, high-quality content (graphics, videos, captions)
Plan and execute social media campaigns to drive engagement, traffic, and conversions
Monitor trends, audience behavior, and competitor activities to inform content strategy
Analyze performance metrics (engagement, reach, CTR, conversions) and optimize campaigns accordingly
Manage social media calendars and ensure consistent posting schedules
Engage with followers, respond to comments/messages, and manage online community interactions
Collaborate with design, product, and customer success teams to create relevant content
Oversee paid social media campaigns and optimize for ROI
Manage brand voice, tone, and reputation across all digital platforms
Track and report on KPIs, providing actionable insights to improve performance.

Bachelor’s degree in Marketing, Communications, Business Administration, or related field
2–4 years of proven experience in social media management or digital marketing
Strong understanding of social media platforms, tools, and analytics (e.g., Meta Business Suite, Hootsuite)
Experience with content creation tools (Canva, Adobe Suite, video editing tools)
Knowledge of paid social advertising and campaign optimization
Excellent written and verbal communication skills
Strong analytical mindset with attention to detail
Ability to work in a fast-paced, collaborative environment.

Social Media Manager

Key skills