Influencer Marketing, Public Relations Coordinator
Brasil
Full Time
7 hours ago
Visa Sponsor
Key skills
CLeadershipCommunication
About this role
Role Overview
If you thrive on influencer marketing, creators, digital culture and public relations, this opportunity is for you! We are looking for a collaborative person who is plugged into what drives culture in Brazil and worldwide, with a strong aesthetic sensibility, fast pace and a real desire to make C&A stand out on social media, in the press and in the market.
Monitor results and optimize strategies and course corrections in real time. Produce event reports;
Develop and lead internal and external projects, unlocking processes and workflows with organization, dynamism and support from tools (Trello);
Manage projects in partnership with leadership from agencies specialized in hiring and managing creators, including budget management;
Work collaboratively with different areas of the company (Content, Consumer & Market Insights, Media, Brand teams, among others);
Track innovations in technology, advertising and media, analyzing trends, platform launches and successful case studies to drive innovation in strategy.
Be responsible for C&A’s strategy and positioning in the fashion market;
Coordinate relationships with the press, influencers, partners and opinion leaders;
Lead the PR agency as well as the PR strategy and agenda, including events and press relations;
Produce seeding materials and maintain knowledge of mailing lists related to fashion retail;
Plan and execute proactive and reactive communications actions, including launches, events, campaigns and special activations;
Monitor trends in fashion, behavior, consumption and culture to identify story ideas and storytelling opportunities;
Track results and deliver analyses of brand impact and reputation.
Requirements
Bachelor’s degree in Communication, Journalism, Public Relations or related fields;
Experience with Social Media and Creators at media/advertising agencies, retail and/or media outlets;
Deep knowledge of the digital ecosystem and social networks;
Experience in Public Relations;
Intermediate English.
Passion for fashion, pop culture, and the digital/social world, with an attentive eye for trends, platforms and content formats;
Ability to combine creativity, strategic thinking and data analysis;
Excellent verbal and written communication, agility and a sense of priorities;
Collaborative profile with leadership skills, teamwork and aesthetic sensitivity;
Ease in managing multiple projects and internal and external stakeholders simultaneously;
Availability to manage events and travel.
Benefits
Medical and Dental Insurance (Primary and Dependents)
Dr. C&A
Telemedicine and Teletherapy
Annual bonus
Parking or commuting allowance (Workplace in Alphaville – Barueri/SP)
Birthday Day Off — you get a day off during your birthday month as a gift!