Influencer Marketing, Public Relations Coordinator

Role Overview

• If you thrive on influencer marketing, creators, digital culture and public relations, this opportunity is for you! We are looking for a collaborative person who is plugged into what drives culture in Brazil and worldwide, with a strong aesthetic sensibility, fast pace and a real desire to make C&A stand out on social media, in the press and in the market.
• Monitor results and optimize strategies and course corrections in real time. Produce event reports;
• Develop and lead internal and external projects, unlocking processes and workflows with organization, dynamism and support from tools (Trello);
• Manage projects in partnership with leadership from agencies specialized in hiring and managing creators, including budget management;
• Work collaboratively with different areas of the company (Content, Consumer & Market Insights, Media, Brand teams, among others);
• Track innovations in technology, advertising and media, analyzing trends, platform launches and successful case studies to drive innovation in strategy.
• Be responsible for C&A’s strategy and positioning in the fashion market;
• Coordinate relationships with the press, influencers, partners and opinion leaders;
• Lead the PR agency as well as the PR strategy and agenda, including events and press relations;
• Produce seeding materials and maintain knowledge of mailing lists related to fashion retail;
• Plan and execute proactive and reactive communications actions, including launches, events, campaigns and special activations;
• Monitor trends in fashion, behavior, consumption and culture to identify story ideas and storytelling opportunities;
• Track results and deliver analyses of brand impact and reputation.

Requirements

• Bachelor’s degree in Communication, Journalism, Public Relations or related fields;
• Experience with Social Media and Creators at media/advertising agencies, retail and/or media outlets;
• Deep knowledge of the digital ecosystem and social networks;
• Experience in Public Relations;
• Intermediate English.
• Passion for fashion, pop culture, and the digital/social world, with an attentive eye for trends, platforms and content formats;
• Ability to combine creativity, strategic thinking and data analysis;
• Excellent verbal and written communication, agility and a sense of priorities;
• Collaborative profile with leadership skills, teamwork and aesthetic sensitivity;
• Ease in managing multiple projects and internal and external stakeholders simultaneously;
• Availability to manage events and travel.

Benefits

• Medical and Dental Insurance (Primary and Dependents)
• Dr. C&A
• Telemedicine and Teletherapy
• Annual bonus
• Parking or commuting allowance (Workplace in Alphaville – Barueri/SP)
• Birthday Day Off — you get a day off during your birthday month as a gift!
• Flexible working hours
• On-site cafeteria
• Flexible Meal Benefit (Meal and/or Food Voucher)
• Gympass
• Semi-annual vacation
• Employee discount at C&A stores and e-commerce.