Senior Manager, Public Affairs (Public Relations)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. The Senior Manager, Public Affairs (Public Relations) will develop and execute PR campaigns and integrated marketing communications strategies for Abbott’s Lingo business, working closely with senior leadership and various stakeholders.

Responsibilities:

• Partner with the Director, Public Affairs to set and drive PR strategy and storytelling for Abbott’s Lingo business and future product innovations
• Develop and execute external public relations strategies and approaches for key product launches/filings, key clinical and real-world data, product awareness programs/outreach and influencer programming
• Develop compelling thought leadership and consumer-focused storylines for Abbott’s future pipeline of innovation within its Lingo business
• Manage and execute integrated, insights-led campaigns that help maintain and enhance Abbott as the leader in consumer biowearables
• Work with top-tier business, technology, lifestyle and consumer reporters (both proactively and reactively) to enhance and protect the company’s reputation as well as advance business objectives
• Develop strategy, plans and provide strategic counsel to business leaders and key stakeholders across the business
• Develop multimedia content and social and digital strategies to complement key PR campaigns
• Bring to the table an understanding of today's communications environment amongst earned, owned, social and paid media
• In partnership with marketing colleagues, review and approve strategy for influencer and social media programs in the U.S
• Oversee development of messages, press materials and other communications tools
• Identify and anticipate issues and work with appropriate functions to counsel management on reputation/business impact and influence business decision-making process
• Keep a pulse on today's communications environment and apply those learnings to maximize opportunities for Abbott’s Lingo business
• Partner with various stakeholders including regulatory affairs, operations, quality, R&D, HR, government affairs, investor relations, legal, finance and senior management
• Media train and coach business leaders and spokespeople on delivery of key messages
• Set metrics to measure effectiveness of public relations and communication efforts
• Assist the director in managing and shaping department policies and procedures
• Ensure proper adherence to all financial, administrative, and regulatory policies
• Ensure programs fall within budget parameters including day-to-day management of agency partners