Plan, execute, and optimize digital media campaigns across channels such as Google Ads, Meta Ads (Facebook and Instagram), YouTube, Display, Programmatic, Remarketing, Affiliates, and other strategic formats.
Support the development and implementation of media strategies aligned with business objectives, customer acquisition, revenue, and brand building.
Monitor campaign performance daily to ensure efficient delivery and identify optimization opportunities.
Manage campaigns with a focus on different metric groups, such as:
Performance: CPC, CPA/CPS, ROAS, conversions, conversion rate, revenue, among others.
Branding: reach, frequency, impressions, CPM, view rate, engagement, and consideration metrics.
Run A/B tests on creatives, audiences, formats, and bidding or delivery strategies to pursue continuous improvement.
Analyze campaign results, generating learnings and strategic recommendations for future optimizations.
Build, update, and present performance and branding reports, consolidating data and proposing actionable insights.

Bachelor’s degree in progress or completed in Advertising, Marketing, Communications, Public Relations, Business Administration, or related fields;
Experience in digital media;
Knowledge of or familiarity with tools: Google Ads, Facebook Ads, and retargeting partners;
Experience with e-commerce is a plus;
Initiative, commitment, analytical reasoning, and business acumen.

Digital Marketing Analyst – E-commerce

About this role