Lead the design, execution, and optimisation of tailored campaigns that drive business growth.
Identify high value segments within our target market, uncovering insights to define audiences, pain points, and messaging.
Build and optimise multi-channel ABM campaigns across letters, email, and LinkedIn ads.
Ensure each campaign is measurable, scalable, and improving through testing, tracking, and iteration.
Lead the process end-to-end, from analysing data, segmenting audiences, defining content, setting up workflows in HubSpot, to ensuring every campaign drives tangible business results.
Establish clear tracking and reporting frameworks to measure campaign performance and identify areas for improvement.
Conduct post-campaign reviews to extract insights and ensure learnings are embedded into future campaigns.
Build dashboards and regular reports to provide visibility on ABM results, highlighting driving success and necessary refinements.
Work closely with Marketing, Sales, and Data teams to align on priorities and ensure smooth execution of ABM initiatives.
Influence stakeholders across the business to secure buy-in for ABM strategies and promote data-driven decision making.
Deliver clear, compelling presentations that communicate ABM insights, results, and recommendations to senior stakeholders.

Hands-on and proactive, with a make it happen attitude
Strong analytical and problem-solving skills, able to identify patterns, trends, and opportunities from data.
Proven experience designing and delivering ABM or highly targeted multi-channel campaigns at scale.
Skilled at building and managing A/B tests to drive continuous improvement.
Comfortable using HubSpot or similar CRM and marketing automation platforms to manage workflows and tracking.
Excellent communication and influencing skills, able to bring teams together around shared growth goals.
Strong sense of ownership, curiosity, and attention to detail.
Track record of delivering measurable growth through data-led marketing strategies.

Growth Manager – Account Based Marketing

Key skills