Own channel marketing deployment plans (offline and digital) aligned to brand plans and cycle objectives across Acquisition, Conversion and Retention.
Define activity KPIs, track performance and report results and insights into marketing drumbeats and post implementation reviews.
Lead hands-on deployment of marketing activations across brands and projects within the channel scope.
Brief, manage and challenge creative, media, production and deployment agencies to ensure timely, high-quality and cost-efficient execution.
Own channel budget management, spend tracking, financial reporting and invoice control.
Drive execution across offline & digital ecosystems.
Plan and deploy event and experiential marketing activations in collaboration with internal stakeholders and external partners, ensuring brand consistency, high-quality execution and delivery against agreed objectives.
Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.

3+ years of experience in marketing deployment, activation, digital marketing, trade marketing or a similar role.
Proven experience operating in a multi-brand and/or multi-category environment; FMCG experience strongly preferred.
Demonstrated hands-on experience deploying marketing plans across digital and physical consumer touchpoints.
Strong understanding of key marketing principles: consumer needs, consumer behaviours and journeys, activation channels (particularly digital) & touchpoints.
Strong understanding of consumer journeys and activation mechanics across A-C-R.
Proven ability to manage multiple projects and campaigns in parallel within a fast-moving environment.
Experience briefing, managing and challenging agencies (creative, media, production, deployment).
Clear execution mindset, with a strong focus on delivery quality, consistency and results.
Resilience and adaptability, with an ability to work in a fast-paced highly regulated environment.
Strong project management skills (collaboration & teamwork) with multiple markets in scope.
Ability to maintain focus on several projects at the same time and effective planning/prioritisation skills.
Full professional proficiency in English; Swedish is an advantage.

Marketing Deployment Executive

Key skills