Vice President, Brand and Market Strategy

Role Overview

• Define and evolve SOCi’s category narrative, positioning, and messaging architecture
• Establish a clear, differentiated point of view that answers: why change, why now, why SOCi
• Ensure consistency of narrative across brand, product, sales, and executive communications
• Shape how analysts, media, customers, and the market understand SOCi
• Own SOCi’s brand strategy, identity, and voice across all digital and offline touchpoints
• Ensure a consistent and high-quality brand experience across digital channels, campaigns, events, and customer interactions
• Lead and scale a high-performing brand and creative organization
• Own SOCi’s earned and owned media strategy to build market authority and executive visibility
• Define the role of key channels including LinkedIn, YouTube, blog/editorial, PR, and industry publications
• Build and scale an always-on content engine that reinforces SOCi’s narrative and engages enterprise buyers
• Oversee development of thought leadership programs, including proprietary research, data insights, and executive POVs
• Partner with executive leadership to amplify SOCi’s voice across social platforms, speaking engagements, and media
• Lead SOCi’s communications strategy, including media relations, analyst engagement, and corporate messaging
• Elevate executive presence through keynotes, bylines, interviews, and industry influence
• Ensure SOCi maintains a strong and differentiated voice in the market
• Lead and mentor the Product Marketing function, including a Sr. Director and team
• Ensure product messaging, positioning, and go-to-market strategies align with the broader market narrative
• Provide strategic oversight across:
• Messaging frameworks
• Product launches and company readiness
• Sales enablement and competitive positioning
• Step in for tier-one launches, strategic deals, and executive-level product storytelling
• Act as a senior product evangelist internally and externally when needed
• Partner with Product, Sales, Demand Generation, and Customer Success to ensure alignment across the full customer journey
• Drive consistency between brand narrative, product messaging, and revenue strategy
• Influence executive decision-making through market insights, customer understanding, and competitive intelligence
• Build a modern brand and communications operating system with clear KPIs tied to awareness, perception, and pipeline impact
• Establish measurement frameworks that connect brand investment to business outcomes
• Own budget, planning, and performance reporting across brand, communications, and product marketing teams

Requirements

• 7+ years of B2B Product Marketing experience working in a fast-paced, high growth environment
• Demonstrated success in past Head of Marketing roles (bonus if you've led Product Marketing teams)
• building, leading and mentoring high-performing teams as well as growing revenue
• Demonstrated success in navigating and influencing challenging dynamics at the executive level, including managing strong personalities and engaging in direct, candid conversations while maintaining professionalism and focus on outcomes
• In depth, hands-on experience with all core product / solution marketing functions
• positioning, pricing, packaging, GTM planning, sales enablement, marketing research, competitive intel and product launch
• Demonstrated creative thinking with ability to develop new programs that generate awareness and intent, enable sales and excite customers
• Demonstrated ability to be both strategic and hands-on and juggle multiple initiatives with confidence and grace
• Excellent written and verbal skills, especially in the ability to distill the complex into simple, compelling messages that resonate
• You are highly collaborative, have strong interpersonal skills, positive attitude and ability to develop positive and productive working relationships across our organization
• Your executive team trusts you because you use data to make better decisions and drive results; you are not afraid to experiment and fail because you use it to learn and drive improvement
• Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned.

Benefits

• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Unique employee engagement programs