Define the Growth CRM strategy and roadmap by deeply understanding current commercial performance, business goals and expansion plans across markets, segments and products.
Partner with Sales, RevOps and Operational teams to identify, prioritise and deliver CRM capabilities that generate the highest return on investment and enable the organisation to scale at pace.
Translate business needs into product outcomes by working with cross‑functional teams to define clear requirements, business cases and product iterations, explicitly articulating the expected commercial and operational impact of each release.
Design effective solutions with Engineering and Design (UX/UI), ensuring complex business problems are translated into intuitive, scalable CRM solutions and a well‑structured, prioritised engineering backlog.
Own delivery end-to-end, including discovery, requirements definition, design, delivery, tradeoff management, risk mitigation, release management and driving user adoption postlaunch.
Continuously optimise the revenue lifecycle, identifying opportunities across lead‑to‑quote, quote‑to‑cash and onboarding journeys to improve conversion, efficiency and customer experience.
Act as a senior stakeholder partner, clearly communicating how CRM product development drives business objectives and shaping strategic conversations through data‑led insights.

A proven track record of driving commercial impact through CRM product development, with demonstrable influence on metrics such as revenue, CAC, margin, LTV and conversion rates—ideally within a B2B environment.
3–5+ years’ experience building and evolving products across the revenue lifecycle, including CRM, CPQ and related revenue systems.
Strong hands‑on understanding of Salesforce as a CRM platform, including its wider ecosystem and how it can be leveraged to support complex commercial processes.
Experience working with long sales and onboarding cycles within a regulated environment, with a clear understanding of where CRM capabilities can unlock growth and efficiency.
Experience delivering transformation across the quote‑to‑cash process, aligning commercial, operational and technical teams around shared outcomes.
Excellent communication and stakeholder‑management skills, with the ability to influence at all levels, particularly senior stakeholders, and clearly articulate how CRM investment supports strategic business goals.

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Launching our partnership with Code First Girls
Increasing awareness of neurodiversity in the workplace through our partnership with the Inclusive Group

Product Manager – CRM, Salesforce

Key skills