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Marketing Program Manager
EX Squared LATAM
Website
LinkedIn
Marketing Program Manager
Costa Rica
Full Time
2 hours ago
No Sponsorship
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Key skills
AI
Analytics
Salesforce
CRM
Jira
Leadership
Project Management
Communication
Collaboration
About this role
Role Overview
Lead end-to-end program management for global marketing initiatives, ensuring alignment between strategy, execution, and performance
Design, standardize, and optimize workflows using collaboration tools such as Asana or similar platforms
Drive operational excellence across marketing processes, improving efficiency, visibility, and delivery timelines
Manage and optimize the marketing technology ecosystem, including platforms related to campaign execution, automation, and analytics
Oversee budget planning and tracking in collaboration with finance, ensuring alignment between investment and performance
Manage vendor relationships, including contract coordination, onboarding, and ongoing performance evaluation
Provide insights into campaign performance, supporting marketing leadership with data-driven decision-making
Collaborate with cross-functional teams across regions, acting as a key point of alignment between marketing, operations, and business stakeholders
Identify opportunities to improve processes through automation and AI-driven solutions, driving innovation within the marketing organization
Requirements
7+ years of experience in Program Management, Marketing Operations, or similar roles
Proven experience managing complex programs in global or cross-regional environments
Strong understanding of marketing operations, including campaign performance, reporting, and process optimization
Experience working with collaboration and project management tools such as Asana, Jira, or similar
Exposure to marketing technologies such as CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, Adobe)
Experience managing budgets, vendors, and operational processes related to marketing execution
Strong analytical skills with the ability to translate data into actionable insights
Business-oriented mindset with the ability to engage and influence stakeholders at different levels
Advanced English level, with strong communication skills in global environments
Benefits
Competitive salary
Hybrid work model based in Costa Rica (1–2 days per month onsite)
Opportunity to work with global teams and strategic initiatives
Access to learning platforms and professional development programs
Collaborative and inclusive work environment
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Marketing Program Manager at EX Squared LATAM | JobVerse