Define and lead the European brand strategy aligned with global direction
Deliver annual and long-range plans to drive growth, profitability, and market share
Lead a strategic market assessment to identify future expansion opportunities and support upcoming product launches
Build and execute a 3–5 year portfolio roadmap
Develop scalable marketing campaigns, tools, and assets for local market activation
Drive product lifecycle management (launches, optimization, phase-out)
Partner with country leadership to forecast demand and align with supply chain
Monitor performance and define data-driven actions to improve results
Act as the central point of contact for local marketing and sales teams across Europe
Build strong relationships with key opinion leaders (KOLs) and customers
Collaborate cross-functionally (Marketing, Sales, Supply Chain, Education, R&D)
Shape and deliver European customer engagement initiatives (events, congresses, hands-on programs)
Partner with the Education team to define and implement training strategies
Drive internal and external brand awareness and value perception
Contribute to new product development, line extensions, and M&A initiatives

European Brand Manager – PPE

Key skills