Develop and lead critical campaign elements including work back schedule and operational elements (CTAs, SKUs)
Partner with business owners to understand budgets, paper sourcing needs, and facilitate with print vendors
Translate and communicate marketing strategy into targeting requirements, and coordinate delivery of data to print vendors; work with data ops and enablement for the sourcing of new data, as needed
Collaborate with brand and creative teams during creative development process, and participate in creative reviews and QA
Provide weekly campaign status updates, develop/distribute campaign announcements, monitor campaign delivery
Maintain inventory of campaign documents and artifacts for historical record
Identify and recommend opportunities to streamline and improvement processes to support campaign management efficiency and effectiveness
Support the Team: Seamlessly integrate into the larger cross-functional Direct Marketing team
Engage in quarterly planning, forecasting, monthly business reviews, and end-of-year summaries
Participate in quarterly planning, forecasting, monthly business reviews, and end-of-year summaries
Data Analysis and Insights: Prepare operational reports with insights and actionable recommendations
Present findings to stakeholders and provide data-driven insights to inform operational approaches
Requirements
Bachelor’s Degree in Marketing, Business, or a related field (required)
3-5 years of experience managing Acquisition Direct Marketing campaigns (4+ years preferred)
2-4 years of project management experience, juggling multiple projects at once (3+ years preferred)
2-4 years of experience managing relationships with external vendors and agencies (3+ years preferred)
1-3 years of experience in the wireless, internet, or subscriber-based industry (2+ years preferred)