Own full-funnel strategy, channel mix, nurtures, and conversion for our partner channel acquisition strategy. Go deep on the accounting and bookkeeping segment to deliver highly resonant programming to a specific, high-value audience
Work cross-functionally to plan, launch, and optimize lead acquisition campaigns across email, events, webinars, paid social, and ABM activations
Build a deep understanding of the Relay product and connect your demand generation strategy to our product vision and ICP
Partner with the Sales and RevOps teams to build a lead handoff process that works—and keep refining it based on conversion data and feedback to drive funnel efficiency and revenue growth
Partner with the Events and Community team to build awareness of Relay's partner program and amplify existing partner materials and benefits across the segment
Define MQL, SQL, and key funnel targets; own performance of the sales-assisted channel and keep the team informed on what's working

5+ years of experience in demand generation in a B2B environment, and you've owned programs and outcomes—not just contributed to them
You're fluent across the full funnel—you know how to define quality, not just volume, and you've had the direct conversations with sales to shape that view over time
You have experience working cross-functionally with Sales, RevOps, and Data, and you know how to make those relationships productive rather than transactional
You're comfortable building from scratch and don't need an existing infrastructure or playbook to be effective
You use data to shape strategy, not just report on results—you're asking questions of the funnel, not just reading dashboards
You're a clear communicator and strong cross-functional partner who can collaborate effectively across marketing, sales, and operations
Bonus Points
You have experience marketing to accountants, bookkeepers, or other professional services audiences
You have a background in fintech or financial services, or a demonstrated strong interest in the space
You've worked with ABM tooling and strategy as part of a broader demand gen mix
You have experience working with or marketing to SMBs.

We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.
For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.

Senior Demand Generation Manager

Key skills