Build and execute the GTM plan for new AI-driven products and features
Translate complex technical and AI concepts into simple, compelling business language for activation or other media teams
Conduct impact assessments and define clear value propositions for each persona
Own the creation of user guides, playbooks, and manuals
Deliver training sessions across teams
Create demo videos
Manage and update product knowledge portal
Drive proactive communication on product updates
Collaborate with engineering, data science, business, and activation teams

Product Marketing – Digital Media Trading

Key skills