Own the customer journey outcome. Drive free-to-paid conversion, activation rate, and post-exam re-engagement as your north star metrics.
Reduce product friction. Analyze user behavior to identify where there is friction and drop off, and run experiments with your product trio to fix it.
Build and test retention features. Design, ship, and iterate on features that build lasting study habits.
Run a continuous discovery practice. Conduct ongoing customer interviews and assumption tests to stay close to user needs and validate ideas before building.
Manage the full product lifecycle. Lead the project team and processes from opportunity identification through shaping, development, release, and post-launch analysis.
Report on growth KPIs. Track and communicate squad metrics to the team and leadership; identify what's working and what isn't.
Collaborate cross-functionally. Partner with engineering, design, marketing, and customer support to deliver cohesive experiences.

At least 4 years in a product management role with a growth, lifecycle, or conversion focus
Strong experience using data analytics to drive product decisions (Amplitude, Mixpanel, or similar)
Hands-on experience running A/B experiments
Strong understanding of user activation, conversion, and retention mechanics
Located in the Durham, NC area

Stability: We're 10+ years old, 100% profitable without investor backing, and we continue to have year-over-year growth.
Work/Life Balance: Freedom to live your life while accomplishing something awesome for everyone in education. Flexible PTO and a 3-week company-wide holiday break from mid-December through New Year.
Competitive Compensation: Generous profit-sharing program and base pay.
100% Healthcare: We cover all of our employees' healthcare premiums because we are invested in your well-being. We also cover 80% of dependents.
Give Back: We are active participants in our communities through volunteer partnerships with local nonprofits. We offer VTO (volunteer time off) for independent engagement with your community.

Senior Growth Product Manager

Key skills