Director, Media Strategy

Role Overview

• Lead the response to client campaign briefs, audience strategies, and channel frameworks for ongoing campaigns and seasonal initiatives.
• Partner closely with the client’s media team as their day-to-day strategic lead—translating objectives and insights into cohesive plans.
• Use historical performance data, learning agendas, creative results, MMM learnings, and platform insights to refine strategies and craft recommendations.
• Collaborate with Investment teams to ensure media plans and activation choices ladder up to strategic intent.
• Monitor campaign performance and partner with Investment teams for ongoing optimization recommendations and mid-flight revisions.
• Participate in insights and preparation for weekly reporting for client status meetings.
• Identify patterns in performance data and develop actionable insights that shape future planning cycles.
• Support the development of post-campaign reviews and quarterly performance readouts, bringing forward learnings and opportunities.
• Stay informed on category trends, competitive activity, audience shifts, and platform updates—translating them into strategic POVs for the client.
• Support the VP, Strategy in preparing strategic inputs for IAT planning—ensuring the media strategy connects to the broader creative and communications idea.
• Lead the media channel planning for all IAT initiatives.
• Help integrate media strategy into cross-functional planning moments for launches, hero products, category initiatives, and tentpole events.
• Coordinate with creative, PR, influencer, analytics, and commerce partners as needed to ensure alignment on strategic direction.

Requirements

• 5-8+ years in media strategy, communications planning, or integrated strategy (agency experience preferred).
• Strong planning expertise with deep familiarity in audience strategy, channel roles, budget allocation, and full-funnel planning.
• Ability to synthesize data (performance metrics, MMM insights, research) into structured strategic recommendations.
• Strong communication and writing skills, especially in crafting briefs and structured planning documents.
• Experience handling day-to-day media client relationships and managing planning cycles independently.
• Ability to work cross-functionally but also thrive in ownership of media-specific planning responsibilities.
• Comfort with planning tools, research platforms, and GenAI technologies to enhance insight generation and workflow efficiency.
• A proactive, detail-oriented mindset and ability to manage multiple planning cycles simultaneously.

Benefits

• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements
• Professional development