VP, Media Strategy

Role Overview

• Serve as the senior strategic lead for the business, guiding all cross-channel strategy infusing business planning, and lead the Integrated Agency Team.
• Ensuring all strategy work is audience-led and connects clearly from the creative idea through all channels and tactics.
• Lead the development of innovative media strategies and compelling campaign narratives derived from the integrated agency team (IAT) process, ensuring execution surprises and delights clients and drives measurable results.
• Own the development of media strategies and integrated media plans, including audience frameworks, budget allocation, and channel mix—partnering closely with the VP, Investment to ensure activation reflects strategic intent.
• Represent and advocate for the client’s goals at all stages of the planning process, maintaining strong senior relationships and providing clear guidance that ladders up to business objectives.
• Ensure all plans are grounded in business data such as our MMM (Now/Next/Soon) and built to achieve measurable business goals, partnering with Investment Analytics and Data Science to translate performance signals into actionable strategic recommendations.
• Champion and operationalize the use of Brandtech Group technology and tools to elevate strategic insights, improve workflow efficiency, and enhance integration between creative, media, and analytics.
• Oversee the proper use of planning tools and ensure teams understand their role, underlying methodologies, and application in building robust, data-informed plans.
• Lead integrated reviews of all client work—including quarterly planning reviews and post-launch evaluations—identifying strategic opportunities, learnings, and optimizations.
• Evangelize best-in-class strategic and media planning work across Jellyfish, sharing case studies, learnings, and inspiring high standards across the global network.
• Mentor and develop strategy and media planning teams, setting clear developmental paths, strengthening cross-channel strategic ability, and nurturing the next generation of leaders.
• Play an active leadership role in agency new business efforts, contributing to pitch strategy, crafting cross-channel approaches, and representing Jellyfish’s strategic capabilities with clarity and authority.

Requirements

• Senior strategic leadership experience within an integrated or global agency, guiding complex, cross-disciplinary work for major brands.
• Deep expertise in audience strategy and full-funnel planning, with the ability to translate business goals into clear strategic direction.
• Strong capability in developing media strategies (audience, budget, channel mix) and partnering effectively with investment teams for activation.
• High analytical fluency, including experience using business data, MMM, and performance insights to inform strategic decisions.
• Comfortable applying advanced tools and GenAI technologies to elevate insight generation, planning efficiency, and integration.
• Exceptional leadership and communication skills, with experience mentoring strategists/planners and influencing senior stakeholders.
• Proven ability to work within multi-agency or integrated team structures, ensuring alignment across creative, media, analytics, and PR/influencer partners.
• Experience contributing to new business efforts and representing strategic thinking with clarity and confidence.

Benefits

• You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan.
• Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.
• Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
• Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn.
• Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.