Own and evolve the end-to-end digital experience across TrulyFreeHome.com and our subscription ecosystem
Lead conversion strategy across acquisition, onboarding, subscription management, and retention—driving measurable lifts in conversion rate, AOV, LTV, and churn reduction
Lead the website rebrand and experience modernization, ensuring the visual system, messaging hierarchy, and UX architecture align with brand trust, clarity, and performance
Architect and optimize high-converting user journeys across PDPs, funnels, checkout, onboarding, and subscription flows
Partner closely with: Marketing (growth, lifecycle, paid media), Engineering & product, Brand and content teams

5+ years in UX/UI, CRO, product design, or human experience design
Proven success in high-conversion DTC ecommerce and subscription businesses
Deep expertise in direct response design
Demonstrated impact on KPIs such as: Conversion rate, Bounce rate, Retention and churn, LTV and AOV
Experience leading major website redesigns or rebrands
Strong command of design systems, responsive design, and accessibility
Advanced proficiency in Figma (Sketch / Adobe CC also acceptable)
Experience running and interpreting CRO experiments
Portfolio Requirement (Non-Negotiable) Candidates must submit a portfolio demonstrating: Clear calls-to-action, Conversion-focused design decisions, Subscription and retention optimization, Rebranding or major UX transformations, Measurable outcomes (before/after metrics preferred)

Director of Conversion Rate Optimization, CRO

Key skills